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rough wf logo mockup.jpg

Warren Farm Nature Reserve Logo Design

I designed the new logo for a local nature reserve for the purpose of building them an identity to help stand out and grab peoples attention ahead of their upcoming campaign. Their mission was to get Ealing council to safeguard the wildlife on the land and give Local Nature Reserve designation to the entirety of Warren Farm. A logo and colour palette was created to use across merchandise, banners, social media posts, flyers and the website. I had to work to a tight deadline and work closely with the client to bring their vision to life.

The client had a very specific idea in mind for the logo, they wanted to use the image of the skylark bird which is what Warren Farm is most well known for having on the land. I did a range on initial design which I felt worked really well, however the client was pretty clear on using lots of colour and having the skylark as the image. These are the finished designs:
 

Design Team - Saffron Harrison-Abbas, 

Above: These were the variations of the logos using a range of colours which I pitched to the client. I used the initials of the organisation and customised this logo for them so that it had the element of nature and the skylark added to it.

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